TRÜÞ

Truth is about cutting through the noise. In a world full of misinformation, surface-level trends, and constant distractions, this brand stands for clarity—seeking what's real, what matters, and using that to build something better. It's about being honest in how I create, showing up with intention, and standing behind every piece. I’m not here to follow the hype—I’m here to offer something real. And if it helps you move through the world a little more grounded, a little more aware, then I’m doing my job right.

TRÜÞ isn’t just a name—it’s a message. The “Ü” has two dots because there are always two sides to every story. It’s a reminder to look deeper, to question what’s on the surface, and to seek understanding beyond what's handed to us. The “Þ” (called thorn) is an old Norse letter that once stood in for the “th” sound in words like “truth.” I brought it back to honor the past, to remind us that real truths—timeless ones—don’t disappear, they just get buried.

The whole name is built from that idea: using what’s been overlooked, ignored, or forgotten, and bringing it forward with purpose. It’s not just about standing out—it’s about standing for something real.

This isn’t just another hoodie. I pulled inspiration from every favorite piece I’ve ever owned and built something that feels personal—because it is. From the heavyweight fleece to the custom zipper pull and embroidery, every detail means something. It’s not made for hype. It’s made with heart.

It runs a little on the larger side—intentionally. I wanted it to have that laid-back, roomy feel without looking sloppy. If you’re in between sizes or like a more fitted vibe, go down one. But honestly? However you wear it, it’s meant to feel good. And if you’re not sure, just shoot me a message—I’ve got you.

There’s no set schedule because I drop when it feels right. I only release pieces when I’m proud of them, not when a calendar says to. If you want the heads-up before anyone else, my SMS list is the only way to know. That’s where I share it first—always.